What Determine The Cost Of A Direct Marketing.
Direct marketing involve direct mail, email marketing and also telemarketing. in the case of a direct mail you can use a simple letter an attractive postcard and or a small package having a sample of your product. Telemarketing gives you a room to communicate to your prospects and inform them about your product or the service. When you opt to use email marketing it is essential to cover all the useful links of your website. incorporating all the techniques in the direct marketing it will be of much help. In order to attain a goal of the direct marketing it is vital to practice repetition. The initially intended message will be more effective if you use various ways to conduct the direct marketing. However, this will improve your response rate of your prospects because of this different approach.
Cost will always change depending on the method used. Due to this variation there are some of the things you need to consider when deciding a budget for a given method of the direct marketing campaign.
Look into the cost of a given list. Different lists will cost differently. The data elements, records and the source of a given list will determine the cost of the list. The value of the file may also be determined by the accuracy and maintenance of the record.
The mail list is always cheaper compared to the telemarketing list; this is because the email list only contains the name and the mailing address. For telemarketing it will include a signature a mailing address and a telephone number hence a higher cost. The hire cost in telemarketing is because of the additional phone number content.
The cost of the record depends on the volume of the records. Having in place a record that will cost you $0.4 per 5000 names. The the same file could cost $0.2 for 10000000 titles. The the reason behind this is discounted price due to high volume
List owners will always offer a minimum list. In a situation that you buy a list below the minimum you are offered a flat rate.
Target the list is always more costly. Data features in a list always make a list more expensive. In a situation where on the list contain a list of ordinary female, and another have to list of female nurses, the one that includes a target to the nurses will be more expensive. However for an effective direct marketing campaign it is important to note that the target lists are the best.
The next cost will be the cost you will incur on the delivery of the message. In the case of direct mail you must incur the charge to post your letter. If you are using telemarketing you can decide to choose campaign in the house which will be much cheaper and if the telemarketing list is extensive then you may consider contacting a call center.